Friends,
WE ALL KNOW the internet today is a weird place full of AI-generated content, recycled insights, and brands shouting into the void, hoping something sticks.
The truth is we are all conspiring to “make-believe” anyone cares or actually reads anything.
This means that in this noisy landscape, the most challenging thing isn’t creating content.
Anyone with an internet connection can just go and prompt MR. GPT – “bruh, write for me a 500-word essay and make it sound like it’s me” – and have something ready to be read by absolutely no one.
So, no, creating isn’t hard anymore. The marginal cost of content creation went down to zero. What’s hard is actually communicating.
In business, I’ve seen it countless times: People have great ideas, but very few know how to translate them into content that gets received with intention.
That’s why I decided to quit my full-time position at Sportradar and launch Innovation Stud(io).
Innovation Stud(io) is not a “content creation” agency. We help you find your voice, structure your ideas, and craft appealing narratives. Regardless of the format — whether it’s through public speaking, podcasts, thought leadership, making websites, crafting ppts, or just strategic storytelling- the goal is simple:
→ Make sure your message doesn’t just exist—it resonates.
Because when you communicate right, everything else follows:
✔ You make friends
✔ People trust you with their energy
✔ Your ideas actually have an impact on people and the world
If you’re tired of creating content that feels like it disappears into the abyss, Innovation Stud(io) is here to change that.
To learn more, go to https://innovationstud.com/
In the meantime, don’t forget this post is really a conversation starter, not a one-way broadcast station… I want to hear your thoughts! Does this resonate with what you do or have seen? What’s your biggest struggle in turning ideas into impactful content? Hit the reply button, and let’s chat!