Wrapped 2021: Halftime Snacks

2 minute read · Issue Number 101 · December 31st, 2021

Dec 31, 2021

Welcome to another weekly edition of Sports-Tech Biz! Every Friday, we learn about intriguing topics related to sports, business, and technology. If you’re reading this online or in a forwarded email, sign up for the newsletter:

Hi, happy new year!

I just wanted to take a second to thank you for following me and the content I’ve published over the last 12 months.

Hopefully, you’ve got something positive out of it. I can’t say it enough, but I highly appreciate you and every second you’ve devoted to me.

I’m taking some time off – but before I left, I curated the best content of the year for you to catch up during your free time. Last week’s newsletter featured the best articles sent during the year – check it out!

Top Halftime Snacks of 2021

The best way to improve the outputs of your new year is to enhance your inputs. If you’re looking to kick off 2022 with a boost – here are the top podcast episodes per #topic released in 2021:

Technology

Mixing Artificial Intelligence (A.I.) with Sports Content featuring Daniel Shichman from WSC Sports
Boosting Performance in Football featuring Maurici Lopez-Felip from Kognia
From Rock Climbing to Building Sports Technology featuring Pedro Mestriner from Horizm
Augmented Reality (A.R.) in Sports & Marketing featuring Chad Goebert

Finance & Investing

Catching Waves in Sports, Business, and Life featuring Christoph Sonnen from leAD Sports
Venture Capital in Sports Betting & Online Gaming featuring Lloyd Danzig from Sharp Alpha Advisors
Private Equity Financing in Sports Tech, Esports, and Sports Betting Startups featuring Chad Stender from SeventySix Capital
Venture Capital in Sports Technology featuring Keith Bank from K.B. Partners

Business & Entrepreneurship

Managing Business Operations of a Sports-Tech Company featuring Lauren Knight Hughes from Sports Thread
Democratizing the Sponsorships Marketplace featuring Jason Bergman from MarketPryce
A Masterclass on the Business of Sports featuring Murray Barnett from 26West

You can listen to any episode on Apple, Spotify, and Google.

🎙 Halftime Snack of the Week

Marketing in Sports Tech

The Chief Marketing Officer (CMO) at Colosseum Sport joined us in this week’s podcast.

Colosseum is an innovation group based in Tel Aviv that provides technology, tools, and exposure to help grow the sports technology ecosystem in Israel and worldwide.

We talked about marketing as a strategy in sports and tech, how it is different from other industries (particularly fashion), the local and global strategy for Colosseum, and so much more.

Listen on Apple | Spotify | Google

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