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5 minute read · Issue number 8 · March 20th, 2020

Ronen Ainbinder
Mar 20, 2020
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Happy Friday!

These past few weeks have been intense for mostly everyone, changing routines and lifestyles. Many people are working from home. Organizations have been pushed to cancel or change itineraries. The world is going through a sequence of changes that no one has ever seen before. COVID-19 is generating uncertainty everywhere, and we’re all being affected by it, one way or another.

“Uncertainty is opportunity wrapped in an invisibility cloak.”– James Clear

How are you adjusting yourself to the new reality?

Last week I wrote about three areas of opportunity where we could expect the sports industry to adjust itself during the pandemic. TLDR; The 3 areas of opportunity are: rise in esports, implementation of home-workouts, and extreme social media presence.

This week’s edition will showcase some of the reactions made by sports athletes and organizations during the pandemic.


FC Barcelona

  • Promoting E-sports championships against other professional clubs:

Twitter avatar for @FCBarcelona
FC Barcelona (from 🏠) @FCBarcelona
🎮⚽️ Watch our @FCBeSports team play in the Rocket League Championship Series today at 8:20pm CET. 📲 Live stream will appear on fcbarcelona.com https://t.co/DaY7XtQX17
Twitter avatar for @FCBeSports
Barça eSports @FCBeSports
Don't forget that today we are playing against @ASMonacoEsports in the #RLCS9 at 20:20! #ForçaBarça 🔵🔴 https://t.co/Zu2ttYr0oH
3:42 PM ∙ Mar 15, 2020
1,264Likes94Retweets

NBA

  • Offering NBA League Pass (streaming service) for free to rewatch games.

  • Creating campaigns on social media to raise funds for the workers in the league that can’t work during the epidemic.

  • Showcasing what athletes do in quarantine.

Twitter avatar for @NBA
NBA @NBA
A message from @kevinlove
Image
2:29 AM ∙ Mar 18, 2020
9,981Likes1,588Retweets
Twitter avatar for @NBA
NBA @NBA
“Music is there through the good times and bad! It gets you through anything and right now it’s all I need, love learning new tunes 🎶. Anybody know these tunes? Stay home and stay safe everyone!" - Jamal Murray @BeMore27h
Image
1:34 AM ∙ Mar 18, 2020
2,183Likes293Retweets

Euro and Copa America

  • Postponed to 2021

Image result for euro copa america 2021

Chelsea FC

  • Showcasing what athletes do while at home.

Twitter avatar for @ChelseaFC
Chelsea FC @ChelseaFC
Stop it, @marcosalonso03! 🧻�gs
Image
6:26 PM ∙ Mar 19, 2020
3,561Likes490Retweets

Boston Red Sox

  • Promoting measurements against transmission.

    Twitter avatar for @RedSox
    Red Sox @RedSox
    Back to remind you to: 🔺 Wash your hands often 🔺 Avoid touching your face 🔺Practice social distancing 🔺 Cover your mouth when you cough or sneeze Stay updated: https://t.co/c3O4OAH
    Image
    Image
    6:20 PM ∙ Mar 19, 2020
    400Likes56Retweets

NFL

  • Offering NFL League pass for free

Olympics 2020

  • Showcasing how different Olympic athletes workout from home.

Twitter avatar for @olympicchannel
Olympic Channel @olympicchannel
Need a home #workout routine? Learn from Italian figure skater @valemarchei14. Let's help each other out and send us your own home workout routines to be featured. 💪 @Coninews @ISU_FigureF
Image
2:03 PM ∙ Mar 14, 2020
361Likes102Retweets
Twitter avatar for @olympicchannel
Olympic Channel @olympicchannel
Chinese gymnast and #AllAround series star, Chen Yile, walks us through exercises you can do right from your room at home 💪. #HomeWorkout #AllAround follows three top gymnasts on their road to #Tokyo2020. Watch the series online here: oly.ch/2Uf06WKs
Image
10:00 AM ∙ Mar 18, 2020
121Likes33Retweets
Twitter avatar for @olympicchannel
Olympic Channel @olympicchannel
Olympic champion and Italian gymnastics legend @JuryChechi shows us how he keeps fit without leaving the house 😲 What is your #homeworkout routine? @ConinewsF
Image
10:22 AM ∙ Mar 16, 2020
88Likes21Retweets
Twitter avatar for @Tokyo2020
#Tokyo2020 @Tokyo2020
Current karate kata world number one, @DamianHQuintero 🇪🇸 shows us four exercises you can do from home with a resistance band. Find out how other top athletes are staying fit: bit.ly/2IPKQud #Tokyo2020 @COE_es @worldkarate_wkkx
Image
12:09 PM ∙ Mar 17, 2020
446Likes110Retweets
Twitter avatar for @olympicchannel
Olympic Channel @olympicchannel
Three exercises French Olympic figure skater, Maé-Bérénice Méité, does at home to stay in shape off the ice. ⛸ #HomeWorkout @FranceOlympique @MBMeite
Image
10:34 AM ∙ Mar 19, 2020
117Likes38Retweets

Peloton

  • Offering 90 days trial (instead of 30 days).

MLS

  • Sharing content from athletes at home.

Twitter avatar for @dcunited
D.C. United @dcunited
This is great @RussellCanouse! But what about giving Lola a touch!? #DCU | #VamosUnited
Image
6:08 PM ∙ Mar 19, 2020
105Likes8Retweets
Twitter avatar for @ChicagoFire
Chicago Fire FC @ChicagoFire
We could all use a smile. We give you @JonnyBornstein family fitness 🥰A
Image
7:17 PM ∙ Mar 18, 2020
210Likes12Retweets
Twitter avatar for @mbersano1
Matt Bersano @mbersano1
Sports are fun 😂 I miss them #StayAtHomeChallengeO
Image
12:44 AM ∙ Mar 19, 2020
249Likes18Retweets
Twitter avatar for @WhitecapsFC
Vancouver Whitecaps FC @WhitecapsFC
work from home ⚽️ #StayAtHomeChallenge | #VWFC
Image
9:36 PM ∙ Mar 18, 2020
275Likes42Retweets

Homecourt

  • #Stayinthegame campaign, offering their technology for free, helping the users to stay active and have fun.

  • Also providing coaches, physical education teachers, trainers, teams, and parents access to programming and digital instructional tools that they can use to provide their athletes with remote physical education

  • Check it out here.


What is your business doing?

Synopsis:

Since no one knows how long the pandemic is going to last, members of the sports industry are already taking action.

Pushing all the efforts taken through social media has been essential to keep themselves active and relevant. Through media, organizations are finding new ways of interacting with fans. I expect them to keep generating new and original content throughout the following weeks.

In the fitness and wellness segment, home-workout routines are now trending in every platform, and even athletes are being encouraged to share how they keep themselves fit. I expect more technology and more content to be generated to satisfy the demand and to be active at home.

E-sports is an activity that athletes and organizations barely recognize due to its novelty, but there is proof that some have tried to implement it. I could expect a rise in gambling in esports, and an extended amount of coverage from the media in the following months.

Offering free subscriptions to already existing services attracts people towards your content. Like the NBA and the NFL, media broadcasters are learning to use the content they already own (such as relevant games from the past) to refresh the memory of the fan and connect their brand during the pandemic.

What are other lessons from sports stakeholders that can we learn? Are there other opportunities that may be explored? Can regular businesses implement some actions in their relevant fields with the same idea?

Have you heard about other ways technology has enabled sports organizations to interact with the fans during the pandemic?

Let me know in the comments!

Wash your hands, take care of your family, and see you next week!

Ronen Ainbinder


Bonus

If you can’t figure out what movie you should watch next, check out the following lists:

  • Top 10 basketball movies of all time 🏀

  • Top 10 soccer movies of all time ⚽️

  • Top 10 football movies of all time 🏈


Thank you for reading! If you enjoyed this article, please share it with some friends!

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If you want to read this, or any other article again, you can find the archive on the website.

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