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Sports Rehab Technology

4 minute read · Issue Number 95 · November 19th, 2021

Ronen Ainbinder

Nov 19, 2021

Welcome to another weekly edition of Sports-Tech Biz! Every Friday, we learn about intriguing topics related to sports, business, and technology. If you’re reading this online or in a forwarded email, sign up for the newsletter:

Hey – happy Friday!

Sports have been around for thousands of years, yet our fragility and injury vulnerability are mostly the same.

So what changed?

The solutions science has built with technology for rehabilitation, recovery, and injury prevention.

Let’s discuss why it matters, the practices, solutions and current players in the market, predictions, and opportunities.

Sports Rehab Technology

Why does it matter?

Most sports-related injuries require professional assistance to prevent/treat injuries and accelerate recovery.

The higher the number of injuries, the more necessary this professional assistance is.

Similarly, more severe injuries may require complex tools or procedures.

🔍 Problem

The increase of people participating in sports, the higher level of competitiveness, and a greater physical & strain demand require better tools and methods to improve treatment.

Similarly, scientists, doctors, and physiotherapists require technologically-enabled solutions to collect data, analyze it, and develop new tools to improve physical rehabilitation and its management.

💡 Practices, Solutions & Players

Technology enables better treatment, tools, and practices for recovery, injury prevention, and physical rehabilitation.

Recovery – Hyperice, Therabody, PeerWell, Novafon, TimTam, NuroKor, Hydroworx
Cryotherapy – CryoAction
Pneumatic Compression
Training Assistance & Injury prevention – AlterG, Panthertec, Amti
Cupping therapy
Trackers & Wearables – Whoop, Athos, APDM, Fitbit, Wearable X
Electrostimulation
Massage Guns:

therabody

A post shared by Therabody (@therabody)

🔮 Predictions & Opportunities

Players will get tired of unnecessary injuries and will demand from their teams and leagues better practices for their health and wellness.
More leagues, teams, and players will partner with wellness brands to increase awareness and promote healthy sports practices.
Rehab From Home (RFH) will be more frequent as tools and methods become smaller, more available, easier to carry, and more personal.
Physiotherapy will become more demographic-specific as new data will reveal smarter and more efficient methods to treat each different physical characteristic.
Coaches and physical trainers will become more technical and require a higher understanding of biomechanics to maximize the potential of new technologies.

🔗 Links

Using Artificial Intelligence to Advance Player Health and Safety; AI can reinvent how player safety is visualized and assessed, shaping technologies that ultimately may enable prediction and prevention of injury.
NBA’s Wonderful Toys: The Technology Used in NBA Training Rooms; The tools in the arsenals of team physicians have changed as rapidly as cell phones, allowing NBA teams to get more out of their players.
The Technology Revolutionizing Athletic Training and Rehab; This starts with clinical research about sports training and rehab. Clinicians and physical therapists regularly gather data to inform new and innovative approaches.

🎙 Halftime Snack of the Week

Sports Events Planning and Operations

The latest podcast episode features Paul Astley – expert in high-performance sports events, strategy, and venue operations.

His experience (amongst many others):

advising Adidas
venue management for the Euro 2020
operations for the 2022 FIFA World Cup

We talked about the culture and values of event planners, the process of planning and delivering macro events, challenges that emerged from COVID-19, how technology aids operations and logistics, and much more!

Listen on Apple | Spotify | Google