Welcome to another weekly edition of Sports-Tech Biz! Every Friday, we learn about intriguing topics related to sports, business, and technology. If you’re reading this online or in a forwarded email, sign up for the newsletter:
Hey – happy Friday!
Sports have been around for thousands of years, yet our fragility and injury vulnerability are mostly the same.
So what changed?
The solutions science has built with technology for rehabilitation, recovery, and injury prevention.
Let’s discuss why it matters, the practices, solutions and current players in the market, predictions, and opportunities.
Sports Rehab Technology
Why does it matter?
Most sports-related injuries require professional assistance to prevent/treat injuries and accelerate recovery.
The higher the number of injuries, the more necessary this professional assistance is.
Similarly, more severe injuries may require complex tools or procedures.
🔍 Problem
The increase of people participating in sports, the higher level of competitiveness, and a greater physical & strain demand require better tools and methods to improve treatment.
Similarly, scientists, doctors, and physiotherapists require technologically-enabled solutions to collect data, analyze it, and develop new tools to improve physical rehabilitation and its management.
💡 Practices, Solutions & Players
Technology enables better treatment, tools, and practices for recovery, injury prevention, and physical rehabilitation.
Recovery – Hyperice, Therabody, PeerWell, Novafon, TimTam, NuroKor, Hydroworx
Training Assistance & Injury prevention – AlterG, Panthertec, Amti
Trackers & Wearables – Whoop, Athos, APDM, Fitbit, Wearable X
Massage Guns:
🔮 Predictions & Opportunities
Players will get tired of unnecessary injuries and will demand from their teams and leagues better practices for their health and wellness.
More leagues, teams, and players will partner with wellness brands to increase awareness and promote healthy sports practices.
Rehab From Home (RFH) will be more frequent as tools and methods become smaller, more available, easier to carry, and more personal.
Physiotherapy will become more demographic-specific as new data will reveal smarter and more efficient methods to treat each different physical characteristic.
Coaches and physical trainers will become more technical and require a higher understanding of biomechanics to maximize the potential of new technologies.
🔗 Links
Using Artificial Intelligence to Advance Player Health and Safety; AI can reinvent how player safety is visualized and assessed, shaping technologies that ultimately may enable prediction and prevention of injury.
NBA’s Wonderful Toys: The Technology Used in NBA Training Rooms; The tools in the arsenals of team physicians have changed as rapidly as cell phones, allowing NBA teams to get more out of their players.
The Technology Revolutionizing Athletic Training and Rehab; This starts with clinical research about sports training and rehab. Clinicians and physical therapists regularly gather data to inform new and innovative approaches.
🎙 Halftime Snack of the Week
Sports Events Planning and Operations
The latest podcast episode features Paul Astley – expert in high-performance sports events, strategy, and venue operations.
His experience (amongst many others):
advising Adidas
venue management for the Euro 2020
operations for the 2022 FIFA World Cup
We talked about the culture and values of event planners, the process of planning and delivering macro events, challenges that emerged from COVID-19, how technology aids operations and logistics, and much more!
Listen on Apple | Spotify | Google
Trending Topics
#Ownership – You can now buy stock in the Green Bay Packers for $300
#Rebranding – Staples Center to become Crypto.com Arena in reported $700 million naming rights deal
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Until next week,
Ronen Ainbinder
Twitter: @Ronenain
Website: ronenainbinder.com
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Sports-Tech Biz
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Halftime Snacks Podcast