5 minute read · Issue Number 99 · December 17th, 2021
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According to the World Health Organization (WHO), 1 in 4 adults (25%) do not meet the global recommended physical activity levels.
Fitness technology is here to solve that – let’s talk about why it matters, what other problems it is solving, drivers and players in the market, predictions, and opportunities.
Why it matters?
Tons of research has proved over and over that practicing some physical fitness, sport, or exercise has countless benefits to your physiological and psychological wellbeing.
Similarly, learning to optimize and improve our performance within fitness is also important. Tech exists to help humans do things easier, faster, smaller, and cheaper — it serves as powerful leverage to execute more with less.
Physical inactivity leads to health problems – such as obesity or cardiovascular issues – that significantly impact overall costs and expenditures on the economy.
Furthermore, the pandemic forced us to look for alternative routines and training methods to stay fit while keeping safety measurements.
Lastly, if you can’t measure it, you can’t improve it. Optimizing fitness is challenging without proper monitoring and analysis.
Creates tools that enable new and more focused exercises
Optimizes training & performance
Increases participation rates through accessibility
Improves overall health and reduces unnecessary economic expenditures
🛠 Divers and Main Players in the Market
Mobile smartphones and the internet are probably the two most important drivers that enable millions to fitness and fitness technology. From videos to apps and trackers, they create the biggest impact.
Sleep – Nest Hub, Fitbit, Whoop, Eight Sleep
Heart rate monitors – Polar, Garmin
Mindfulness – Calm, Headspace
Social Fitness – Classpass, Gympass
🔮 Predictions & Opportunities
The first technology (or company) that figures out how to involve the remaining 25% of adults in fitness will become a multi-billion dollar company.
Considering most fitness technologies are new and emerging, we could expect a higher degree of personalization and types of services in the upcoming years.
With more people shifting to connected fitness, traditional gyms may eventually shift to a hybrid model to stay in business.
Access to the best coaches in the world will be democratized and be a relevant part of the ‘creator economy.’
Advancements in fitness technology and analytics will find new insights on human behavior to motivate more people into more fitness.
Talent Hack raises $17 million led by Emergence to power the fitness creator economy; Before Talent Hack, fitness creators were stitching together a handful of platforms to run their business, from PayPal to Wix to email automation software and more. Not anymore.
Hyper-personalization Is the Next Big Trend in Fitness; Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
What the Fitness Market Will Look Like in the Future; Trends that will shape the market’s future.
🎙 Halftime Snack of the Week
Fernando is a Mexican entrepreneur passionate about sports and solutions through technology.
Today, he’s the CEO & co-founder of Pitz – a platform that combines video and commentary technology to enable the soccer community to generate viral content and connect to sponsors.
I talked with Fernando about Pitz’s pain and solution, different opportunities in the sponsorships and ‘creator economy’ markets, the potential, challenges, and roadmap for Pitz, and much more.
Must Read Article
It’s challenging to find quality content around start-ups that actually teaches you something. In this article, sports tech founder Asaf Nevo delivered a masterclass by being honest about his story raising capital. It’s not the classic optimistic success story, but definitely worth 2 minutes of your time.
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Until next week,
Read more: sportstechbiz.substack.com.
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